Platinum Award, Design Annual 2023, Graphis
Three witches tell the Scottish general Macbeth that he will be King of Scotland. Encouraged by his wife, Macbeth kills King Duncan, becomes the new king, and kills more people out of paranoia. Civil war erupts to overthrow Macbeth, resulting in more death.
Assignment—concept and approach:
My take on the play is that Lady Macbeth becomes the lead heroine and not lesser than Macbeth. She is equal in crime. She’s the one who comes up with a perfect plan, seducing and manipulating Macbeth to do the deed and kill the king. She’s blood thirsty and very certain when handed the crown.
Approach—creative process and design:
The portrait of Lady Macbeth is of a beautiful, alluring woman. She expresses power through seduction, that will convince her husband to murder King Duncan. Adding the blood on her crown and eyes represents the act of murder and the guilt that she carries. The blood may be misleading: is it lingering from the crown, or are those tears of regret, yet to come further along the play? The Apex and Arms of the typeface were altered in order to enhance the feminine/masculine feel in the play.
Design and Creative—Carmit Haller/Carmit Design Studio
Digital Editing—Carmit Haller/Mal De Oio